black consumers

For African-Americans, social media sites offer a digital megaphone for discussing trends, politics, movies, and music – a place to voice opinions and join conversations on a range of topics. Increasingly, social platforms are growing with this connected and engaged audience. African-Americans of all ages connect and engage with social media. There is considerable variance […]

Winter is right around the corner, and the holiday season is in full swing! So what are topping people’s wish lists this year? For gamers, it depends on the device. “Destiny” recently took the gaming world by storm when it was released last month, and now it tops the list of the most coveted games […]

To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years, it appears that many are opting to loosen the purse strings this holiday season and forgo tightly budgeted shopping lists for more bountiful spending sprees. In particular, multicultural consumers are […]

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society. Stevie Wonder was right when she sang that “music is a world within itself, it is a […]

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are 30% more likely to believe diversity in advertising is important, and 38% are more likely to make a purchase when the advertisements have African-American people included. Forty-four percent of African-Americans […]

Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural – just like their fans. Millennials are more racially and ethnically diverse than any previous generation in the U.S.—40% identify as African-American, Asian American or Hispanic. This young and diverse generation makes up 24 % of […]

Nielsen understands your consumer habits. What does this mean exactly? Nielsen is a global provider of information and insights into what consumers watch, buy and listen to. We measure your consumer trends – how and where you shop, what media you watch, your smartphone usage, and much more We provide this valuable information to companies […]

Conscious Consumers are responsible shoppers, willing to research the companies that they do business with, understand their influence and are willing to be a social change agent to better their communities. Savvy and sophisticated African-Americans are a powerful economic force representing a whopping $1.1 Trillion buying power in the U.S. Black consumers have unique purchasing […]

The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising. She is becoming more empowered with saving, spending and investments. Religion plays a strong role providing a foundation for her decisions and […]

So far, the holiday shopping season is off to a weak start, with sales for Thanksgiving and Black Friday up only 2.3% over last year’s…