REACH Media was formed in January 2003 to develop, acquire and partner in quality media and marketing opportunities targeting the African American community and lifestyles. Tom Joyner, radio’s preeminent African-American entertainer REACH Media’s founder, chairperson and majority owner. The Tom Joyner Morning Show is the centerpiece of REACH Media. With the unprecedented sponsorship and advertiser success of The Tom Joyner Morning Show, REACH Media is making inroads in television, events, and commitments to a growing Internet presence. In addition to the popular Tom Joyner Sky Shows, REACH is also in the process of developing potential television and movie projects, as well as offering a major entertainment event targeted to African-Americans.

“This is more than a big step for those of us involved in REACH Media, it’s a big step for African-Americans,” said Joyner. “REACH Media represents a fresh approach to targeting and serving the African American community. Hopefully this approach will result in more opportunities.

The Tom Joyner Morning Show reaches more than 7 million listeners each week in more than 90 markets. has a growing web presence, with over 1,000,000 unique visitors a month and an average of over 8,000,000 page views per month., launched in June 2001, is a broad-based effort to become a timely and credible source for news and information covering all aspects of daily life, featuring a wide array of viewpoints and perspectives. In launching, Tom Joyner, host of the nationally syndicated “Tom Joyner Morning Show,” endeavored to create an interactive, easy-to-use Internet community and comprehensive source of information for and about African-Americans. Providing visitors with relevant news and information produced by original writers and the Black press, and tools that help site visitors make informed decisions that affect their daily lives is our goal. Joyner envisions as a vehicle to leverage his tremendous popularity and to create a one-stop source that will bring African-Americans together.

“This is more than just a website,” said Joyner, the site’s founder and principal, whose morning drive time show is heard by more than 7 million people in more than 115 markets. “We want to bring together the African-American community like no one has ever done before.” The site, which is Joyner’s latest enterprise, builds off his drive to “inform, entertain and empower” African-Americans. is building upon the unparalleled ability of Tom Joyner to mobilize African-Americans. If you have a comment about a news story you have seen on BlackAmericaWeb, you can email to submit your comments.

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