Online dating has made cheating readily accessible and convenient. Ashleymadison.com, a leading site for married people interested in having an affair, receives 1.8 million visitors per month according to site research. UndercoverLovers.com, another site of the same concept, has approximately 600,000 members. Their site demographics also coincide with the recent study’s findings.
Dr. Mady Pinkus, a clinical social worker believes that women most often cheat to find emotional validation outside of their current relationship.
“That is why you see more women falling in love with their secret lovers, because they develop an emotional attachment to this person that makes them feel special, whereas men often cheat out of dissatisfaction or boredom with their home or sex life” Mady said.