For many people, social media has become just as essential as toilet paper when going to the bathroom. A new study found that many Americans are so addicted to social media that they can’t even go to the toilet without it. Nielsen’s “State of the Media: Social Media Report” found that a third of Americans […]
Never underestimate the power of advertising. And the following list of companies takes the business of persuasion seriously. From tissue to make up to baby products, we all have a choice in the products we buy everyday. Check out Nielsen's list of the top companies that advertise to the African American community. 1) Procter & […]
Love it or not, television has changed our lives monumentally. From man's first landing on the moon to many of Michael Jackson's epic performances, television has brought the world to our living rooms. According to a report by Nielsen, African-Americans absolutely love the tube. Check out some tv viewing facts about our habits. 1) African-Americans […]
Can you can remember life without mobile phones? Making an emergency call while on the road required hunting for a pay phone and texting was a term that didn't even exist. These days, it's hard to leave the house without this helpful piece of technology. And it's rare to find a household that actually uses […]
Football is as American as apple pie. It's been a tradition in many households to gather around the television on any given Sunday for hours and root for our favorite teams. The popular sport has even made it's way into the workplace and is often times the subject of polarizing conversation around the water cooler. […]
There’s nothing like kicking back with a snack after a long day. Add your favorite television show, and you’ve got a recipe for great entertainment. Comedy, drama, suspense and everything in between, television has something for everyone these days. Check out Nielsen’s top TV shows for African-Americans in 2011. Note that these winners don’t include […]
The world is literally at our fingertips. Surely who ever created the original quote wasn't thinking of keyboards and keypads, but the Internet has completely changed the way we communicate, work, date, and socialize. Social media sites and blogs have become so prevalent that even news outlets like CNN will quote from them. To many […]
Let's face it, in our day and age of the internet has become a running source of information that many of us cannot live without. It's on our computers, cell phones, tablets, and now even our televisions. Whether it's our daily fix of celebrity gossip or hard-hitting news, most of us have websites we faithfully […]
Besides food, there are some things a household cannot survive without. Whether it is the all-important toiletries or charcoal for those slab of ribs you've been dreaming about all week; we are constantly stocking up on the necessities. Check out Nielsen's top shopping categories of non-edible items. Did your most purchased non-edible item make the […]
Grocery shopping. Everybody does it. Whether it's dinner for two, the big family holiday gathering or your typical weeknight meal, grocery shopping is a must. Check out Nielsen's top shopping categories of edible items. Did your most shopped category make the list? Top Shopping Categories (Edible) 1) Frozen meat, poultry, seafood 2) Dried vegetables & […]
Top Mobile App Facts 1) “Words with Friends” is the top gaming app among African-American females ages 25-54 2) 67% of African-Americans used their smartphone/tablet to research or look up shopping info 3) 64% of African-Americans visited a retail site/app with their smartphone/tablet 4) 62% of African-Americans are ok with advertising if it means they […]
For decades, people have gathered into theaters around the country to escape the stresses of everyday life. We love our movies. And in recent years, we've had some blockbusters, putting African-Americans on the big screen and grossing hundreds of millions of dollars. Check out Nielsen's top 10 ranked African-American-themed movies. See if your favorite raked […]
