Top Mobile App Facts
1) “Words with Friends” is the top gaming app among African-American females ages 25-54
2) 67% of African-Americans used their smartphone/tablet to research or look up shopping info
3) 64% of African-Americans visited a retail site/app with their smartphone/tablet
4) 62% of African-Americans are ok with advertising if it means they can access content for free
5) 58% African-Americans looked up prices to compare retailers using their smartphone/tablet
6) 55% of African-Americans read product reviews on their smartphones
7) 43% of African-Americans are more likely to look at ads if they have an interesting video
8) 33% of African-Americans used their smartphone/tablet to search for and download coupons
9) 30% of apps on Parents' phones are downloaded by their Children
10) 13% of U.S. app downloaders indicated their spouse/partner downloaded apps on their phone
