Today, Oscar Joyner represented the Tom Joyner Morning Show on MSNBC’s “Up With Chris Hayes”. In light of this week’s uproar by White House correspondents on the lack of access to the president’s golf outing with Tiger Woods,  Hayes and the panel discussed the relationship between the media and the White House. In the broadcast, Joyner stressed the use of radio, technology and social media in getting the president’s messages out to his base and, ultimately, to the polls during the 2008 and 2012 elections.

“He no longer needs to talk to the White House press corp to talk to a reporter who’s going to talk to somebody else about what he said. He can go on “The View” and talk directly to women. He can go to the Tom Joyner Morning Show or the Rev. Al Sharpton Show or the Yolanda Adams Morning Show and talk directly to voters,” Joyner said about President Obama.

Watch video of the broadcast below.

The panel talks about media access to the White House.

The panel talks about news and social media.

(Videos courtesy of MSNBC “Up with Chris Hayes”, February 24, 2013)

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