Pain is beauty is the common phrase used when describing the lengths women will go for a certain look.
Well for fourteen Texas women, Suave's 30-day Keratin product went too far.
According to these women, the product did major damage to their hair including hair burning, bald spots, and melting of the hair.
The product claims to turn frizzy hair to straight after 30 days but for these women it caused more harm than help.
The women have filed a lawsuit against Uniliver, the company who runs Suave for the permanent damage caused by the product.