App Feed, Basketball, HBCU Sports, NBA

CLEVELAND (AP) — LeBron James has a contract with Nike that will last long after he hangs up his sneakers. The NBA megastar has signed a lifetime endorsement deal with the athletic apparel giant, a deal which extends a partnership James began with Nike before he graduated from high school. “I’m very humble, man,” James […]

Steph Curry might have just won the NBA’s coveted MVP award, but a couple years ago he seemed like a still-unlikely star. At least that’s probably what…

HBCU Sports, NBA

PHILADELPHIA (AP) — Nike is pulling back on plans for a shoe that sneakily honors Allen Iverson after the former NBA superstar questioned whether the company could use his old number and team colors while he’s endorsed by rival Reebok. Iverson says Nike used his identity, likeness and persona without permission for a sneaker out […]

A 16-year-old Detroit teenager was beaten so bad by classmates at his school that he had to get his jaw surgically repaired. And you won’t believe why! The Detroit Free Press reports: Willie Wallace was pummeled by what a police investigator said was as many as a dozen classmates at Allen Academy as he walked […]

LeBron James‘ Cleveland homecoming is kind of a big deal, and that point is driven in his latest commercial for Nike. In the ad, we…

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…

Dr. Dre has some company in the Black Billionaire’s Club. Former NBA player Michael Jordan, whose stake in Nike’s Jordan brand has netted him a nice sum, recently increased his ownership in the Charlotte Bobcats from 89.5% from 80%. That increase helped put him over the top, Forbes.com reports. A member of the NBA Hall […]

National News

RADCLIFF, Ky. (AP) — Police are investigating after finding $3 million worth of missing shoes at a central Kentucky home. Media outlets report that officers with the Radcliff Police Department confiscated thousands of pairs of Nike shoes that were scattered in front of the home. According to a search warrant filed last week, the shoes […]

Top News

All he wanted was a new pair of kicks. Instead, a 15-year-old Brooklyn boy got a bullet in his foot. The Daily News reports: The victim, identified by friends as Isaiah Martinez, was shot early Saturday as he tried to buy a pair of Kanye West-designed sneakers from a Brooklyn Foot Locker, cops and witnesses […]

NBA stars LeBron James and Russell Westbrook have more than a handful of sneakers to choose from in the their sneaker closet. With James having…

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Athletic company Nike is now at the center of a lawsuit after an Oregon pimp is suing them.  A 26 year old man from Portland, has filed a $100 million lawsuit against Nike claiming that they are responsible for him beating a man with his Jordans.  Back in 2012, Clardy stomped a man with his […]

Welcome Back Kobe Bryant! Kobe returns to the court after an eight month recovery from his devastating Achilles tendon injury. Nike released a very inspirational commercial…