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Beyoncé and adidas have just announced the ending of their joint sportswear venture with IVY PARK, adding fuel to rumors of poor sales.

Beyonce gifted her sister-in-law Bianca Lawson with an Icy Park box and we're reminded how the "Queen Sugar" actress never ages!

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Christmas came early for hand-picked celebs and some fans of Beyoncé.

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Shortly after Beyoncé dropped her latest fashion collection, some savvy fanatics noted that the singer’s new maroon and orange ensembles resemble the uniforms worn by workers at Popeyes. We previously reported.. Beyoncé teamed with Adidas in relaunching her athletic brand Ivy Park, and the line quickly sold out. But the marketing folks at the fast-food chain are hoping to […]

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Beyoncé has signed with Sony/ATV Music Publishing, where she will continue her longtime working relationship with chairman Jon Platt. Sony/ATV is the largest music publisher in the world. Platt brought Rihanna over to the company last fall after moving from Warner/Chappell to Sony/ATV earlier in the year, per BET. As noted by Variety, Jay-Z previously called Platt his “brother” and said […]

Life & Style

Ever since Beyoncé announced the collaboration of her Ivy Park athleisure brand with famous sportswear brand Adidas, people have been thirsting to get their hands on it. SIGN UP FOR OUR NEWSLETTER:    SIGN UP FOR OUR NEWSLETTER:  Why? Well, not only did Queen Bey herself model the hell out of the collabo line, but she […]

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How this for a shock drop? Not only did Beyoncé reveal the return of IVY PARK on Instagram a year after banking out with adidas (it hits retailers January 16th), the global icon did an ask me anything style interview with Elle Magazine. If you’re a member of the BeyHive then you know how somewhat rare it […]

Life & Style

NEW YORK (AP) — Beyoncé has announced a new collaboration: a creative partnership with Adidas. The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas. https://www.instagram.com/p/Bv1gYGmo03d/?utm_source=ig_embed&utm_medium=loading The Grammy-winning superstar says in a statement that she […]

Due to a a messy sexual misconduct scandal, Beyonce is reportedly severing ties with her British business partner Sir Philip Green. Last month, Green was accused of harassment and mistreatment by several employees at the retailing company he heads, Arcadia Group. The retail giant has business holdings all over the world, including a majority stake in Topman, Burton, Topshop, […]

Life & Style

Oprah Winfrey, 64, looks fresh-faced and youthful in a new ad for Beyonce’s Ivy Park Line. The media mogul posed for the October cover of O, The Oprah Magazine, in a shiny boxing robe with metallic eyeshadow to match! The brand teased the cover in a behind-the-scenes shot of the famed talk show host on Instagram on […]

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Beyoncé has defeated attempts from a Los Angeles businessman to launch a clothing line with a name similar to her own Ivy Park brand. On the day of Beyonce’s Ivy Park clothing line release, a company named 47/72 Inc. – run by Mike Lin — filed docs to register a trademark for Poison Ivy Park to […]