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LOS ANGELES (AP) — Jay-Z is heading into the legal marijuana industry as a chief brand strategist in partnership with a California cannabis product company.

The rapper said in a statement Tuesday that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts and strategy for the brand.

Jay-Z says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.

The rapper called Caliva “the best partners for this endeavor.”

Caliva operates a farm and two stores in Northern California. It also distributes its branded products in roughly two dozen other retail outlets in the state.

NFL legend Joe Montana’s venture capital firm took part in a $75 million investment in Caliva earlier this year.

PHOTO: AP

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One thought on “Jay-Z Partners With Cannabis Company

  1. Does this company have a stock ?●ɢᴏᴏɢʟᴇ ᴘᴀʏ 95$ ᴄᴏɴsɪsᴛᴇɴᴛʟʏ ᴍʏ ʟᴀsᴛ ᴘᴀʏ ᴄʜᴇᴄᴋ ᴡᴀs $8900 ᴡᴏʀᴋɪɴɢ 10 ʜᴏᴜʀs ᴏᴜᴛ ᴏғ ᴇᴠᴇʀʏ ᴡᴇᴇᴋ ᴏɴ ᴛʜᴇ ᴡᴇʙ. ᴍʏ ᴍᴏʀᴇ ʏᴏᴜɴɢ ᴋɪɴ ʙᴜᴅᴅʏ ʜᴀs ʙᴇᴇɴ ᴀᴠᴇʀᴀɢɪɴɢ 15ᴋ ᴀʟʟ ᴛʜʀᴏᴜɢʜ ᴏɴɢᴏɪɴɢ ᴍᴏɴᴛʜs ᴀɴᴅ ʜᴇ ᴡᴏʀᴋs ᴀʀᴏᴜɴᴅ 24 ʜᴏᴜʀs ᴄᴏɴsɪsᴛᴇɴᴛʟʏ. ɪ ᴄᴀɴ’ᴛ ᴄᴏɴғɪᴅᴇ ɪɴ ʜᴏᴡ sᴛʀᴀɪɢʜᴛғᴏʀᴡᴀʀᴅ ɪᴛ ᴡᴀs ᴏɴᴄᴇ ɪ ᴇɴᴅᴇᴀᴠᴏʀᴇᴅ ɪᴛ ᴏᴜᴛ.ᴛʜɪs ɪs ᴍʏ ᴘʀɪᴍᴀʀʏ ᴄᴏɴᴄᴇʀɴ.. Read More

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