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Chance The Rapper

Racist commercials keep coming out of the sunken place rabbit hole. Several ads have gotten major sideeye these past six months for antagonizing portrayals or messages about African Americans, including this recent ones from Heineken.

Chance The Rapper just checked the beer business for its commercial which says that “sometimes lighter is better,” a perceived reference to colorism and a promotion of the dangerous idea that lighter skin is more attractive than darker skin. The Chicago lyricist also said that companies may be purposely putting out obviously racist ads to get clicks.

The Heineken commercials also drew criticism from several people on social media.

Aside from Heineken, Dove dropped a crazy reckless commercial in October that showed a Black woman taking off her shirt to reveal a White woman. The backlash was swift: Many folks were not having Dove flaunt racism against Black women and making a mockery of the pain of skin-lightening treatments among darker-skinned women.

Nivea also made a commercial similar to Dove’s that wrongfully advocated for lighter skin. Billboards showing former Miss Nigeria Omowunmi Akinnifesi using the brand’s “Natural Fairness” moisturizer to lighten her skin were posted in October as well. The incident prompted a #PULLITDOWN campaign on social media.

View this post on Instagram

This is not okay. #Nivea – Perpetuating the notion that fairer skin is more beautiful, more youthful is so damaging and plays into the racist narrative so prevalent in the beauty industry, that whiteness or light skin is the standard that we should all strive for. Advertisers have the power to change this narrative, but campaign after campaign we see it being used worldwide. Making money out of making people hate themselves is never acceptable. Whitening and lightening creams are not only physically damaging, but also ethically wrong. Empowerment is not too much to ask for. ALL black skin is beautiful, no exceptions, so celebrate us as we are instead of asking us to adhere to unattainable and racist ideals.

A post shared by MUNROE 👑 (@munroebergdorf) on


On top of all of these beauty company blunders, clothing giant H&M made a major fail with its ad that showed a Black child model wearing a “Coolest Monkey In The Jungle” hoodie in January. Though it wasn’t a video, the picture was again recklessly racist. H&M lost credibility and had to close down its South Africa stores. When will retailers and companies learn?




(AP Photo/Charles Rex Arbogast)

Racist Commercials Keep Coming Out The Woodwork was originally published on

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12 thoughts on “Racist Commercials Keep Coming Out The Woodwork

  1. Phoenix Rising on said:

    And black women haven’t missed your dumb ass either. Thanks for not continuing to poison the well. Boy bye!

  2. americanize on said:

    I,m not shocked,racism is a global system were most white devils are on board,this is a team sport.Why do you think it works so well for the white devils,its there religion.

    • Mac Daddy on said:

      You got that right. Remember when Malcolm X’s bastard offspring was complaining about “White” Christmas a few years ago? Think for yourself peeps and stop letting your plantation masters tell you what matters to you.

    • Passing Through!! on said:

      Dear white racist you’ll never see anything as racist because racism is in your religion, politics and culture so it comes quite naturally to you.

  3. Retailers and companies will all learn the Hard way-WHEN WE BOYCOTT THEIR ASSES AND THEY BEGIN LOSING $$$$$$.


  4. Queen on said:

    We already have enough of our own perpetrating that idea. With all the black men an their white prize wife’s and girlfriends. Don’t believe the hype yourselves. Don’t expect them to care they just follow the lead that see all around.

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