Ivanka Trump may or may not be the First Lady surrogate as she settles into her new life in D.C. But one thing she may not be able to do is save her clothing line. Nordstrom has indicated that they will limit their relationship with Ivanka, due to a threatened boycott of her products.
Nordstrom Inc. will stop selling the controversial Ivanka Trump brand this season, a move that follows boycott threats and concerns about the first daughter’s conflicts of interest.
The department-store chain made the decision based on sales, according to a statement from the Seattle-based company. It offers thousands of brands and cuts about 10 percent each year based on how well they perform, Nordstrom said.
“In this case, based on the brand’s performance, we’ve decided not to buy it for this season,” the company said.
Nordstrom has come under fire from the Grab Your Wallet campaign, a critic of the administration that is asking shoppers to boycott retailers that carry Ivanka Trump or Donald Trump goods. Ivanka’s business also has drawn criticism for blurring the lines between brand promotion and politics. Her company sent a “style alert” to journalists in November promoting a gold bracelet that she wore during an interview on CBS Corp.’s “60 Minutes.”
The Racked fashion website reported earlier Thursday that the products had begun disappearing from Nordstrom’s e-commerce selection. And the Grab Your Wallet campaign declared victory for helping prompt the move.
“I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,” said Shannon Coulter, a co-founder of Grab Your Wallet.
Nordstrom’s CEO said that the decision was a business one, not a political one, but acknowledged that the move may anger another group of shoppers.
According to Bloomberg, co-president Pete Nordstrom told employees that a boycott has been threatened and that the company didn’t want to take sides.
“This is a sharply divisive subject,” he said. “No matter what we do, we are going to end up disappointing some of our customers. Every single brand we offer is evaluated on their results — if people don’t buy it, we won’t sell it.”
In November, the company posted a response on Twitter to a shopper’s open letter calling for Nordstrom to stop selling the brand.
“We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not,” the company said at the time. “We recognize our customers can make choices about what they purchase based on personal views and we’ll continue to give them options.”
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