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Beyoncé has severed ties with her longtime business manager and hired a new team to promote her career and land her more lucrative deals, Page Six reports.

The shakeup takes place as Bey prepares to perform with Coldplay at Sunday’s Super Bowl.

Ms. Sasha Fierce has also split with her general manager of five years, Lee Anne Callahan-Longo, according the report. She’s now working with Steve Pamon, who was JPMorgan Chase’s head of sports and entertainment marketing and masterminded the bank’s sponsorship of Bey and Jay Z’s 2014 On the Run tour, according to Page Six.

A source tells the column, “Beyoncé basically cleaned house, got rid of her whole team, which included her cousin, and hired a new team. She wants to surround herself with business people who could take her career to an even higher level.” The insider added, “She has one album left to deliver before her deal is up with Columbia, plus she wants to make smarter decisions where it comes to touring, sponsorships and acting roles.”

Beyoncé brought Pamon over from JPMorgan Chase to her company, Parkwood Entertainment — which encompasses artist management, music production, tours, motion pictures, TV specials and apparel (as well as every facet of Beyoncé’s career ) — late last year. Former Universal Republic and Island Def Jam exec Peter Thea has also joined her team, along with Dan Ghosh-Roy, who heads up her digital operation.

Beyoncé’s rep, Yvette Noel-Schure, said in a statement: “Last year, Parkwood Entertainment created new departments and recruited new executives from the tech, business and entertainment sectors who joined the team to help grow Parkwood and its interests . . . Some senior staffers were given the opportunity to reposition and stay on. Some members . . . awakened [to] new interests and decided to follow personal routes.

“Lee Anne Callahan-Longo has worked with Beyoncé for the last 10 years. Their friendship supersedes business, and while she is no longer an employee of Parkwood, she will remain an imperative part of Beyoncé’s life.”

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(Photo Source: AP)