Zoe Saldana and her production company Cinestar have signed a deal to executive produce two series and create a YouTube channel for Awestruck, a new lifestyle brand and multichannel network from AwesomenessTV, Rolling Out reports.
Saldana and her sisters, Mariel and Cisley (co-founders of Cinestar), will produce original scripted and unscripted shows targeted towards millennial moms for the forthcoming digital network that will debut this fall on YouTube, Facebook, and Verizon’s Go90 service.
“With modern moms on-the-go and online, the opportunity to create content specifically for them is exciting,” said Saldana. “The team behind Awestruck has already proven their expertise in reaching young audiences with AwesomenessTV, and we are thrilled to partner with them to collaborate on this new promising venture.”
According to Awestruck exec Sarah Penna, Saldana was a perfect fit to help the network drive its creative vision.
“Zoe epitomizes the talent we are seeking for Awestruck,” Penna said. “She marries a strong creative vision and an existing fan base with the experience of being a new mom.
According to The Daily Dot, Awestruck will feature a mix of female-driven programming, from comedy and drama series to docu-reality and talk shows, showcasing a mix of digital influencers and celebrities.
Zoe and her husband Marco Perego welcomed twin sons in November 2014. The “Avatar” actress recently opened up to People about the important role her friends and family play in helping care for the twins.
“We have a tribe,” she said, adding that she’s quick to take people up on their offers to babysit. “Whenever we’re overwhelmed—and when you have twins, you get overwhelmed quite easily and really quickly—you just send out an SOS, an, and they will cancel. They will find a nanny for their kids. [Or] they’ll bring the kids, and then we end up kind of relaxing.”