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Nigerian-American singer/rapper Jidenna touched a nerve in folks recently when he spoke about the dangers of living as a light-skinned person in Nigeria. His comments suggested that light and biracial people are perceived as wealthy because of their skin tone, so therefore they are more likely to get kidnapped.


In a recent interview with Vlad TV, Jidenna spoke about returning to the African nation to bury his dad.

“When I actually buried my father, I had to bring a lot of AK-47s. I had to employ military commandos. Just to bury my father. When you’re light-skinned, you’re a heavier target for being kidnapped. You’re seen as more valuable. You’re seen as you’re white, therefore you have money. You’re American, therefore you have more money. If you have more money you’re easy to kidnap, and if you’re easy to kidnap we’re going to get you. So for me being light-skinned in Nigeria, in our family, it was difficult,” Jidenna said in the interview.

We live in a country that celebrates light skin, so Jidenna’s sombering revelation comes as no shock to us. Despite the IN YOUR FACE global propaganda that light-is-right, the Internet reacted stunned and brand new to his comments, with many accusing the “Classic Man” singer of being an elitist.

Jidenna fired back at the criticism via an open letter in which he spoke about being shot at and kidnapped as a child, and he also wants his critics to know that, “I am, always have been, and always will be proud of my Nigerian heritage.”

Below is the letter (via The Grio).

To all my Nigerian brothers and sisters…

I am, always have been, and always will be proud of my Nigerian heritage. I understand the pain and anger caused by some of the comments I made in a recent interview, and I wanted to address you directly. Contrary to popular belief, this interview was not the first in which I mentioned Nigeria. In fact, I’m frequently bragging about how Nigerians attend the world’s most prestigious institutions, and how we are known to produce world class doctors, entrepreneurs, innovators, lawyers, engineers, professors, athletes and artists. Unfortunately, people tend to leave these moments out, and, in this case, highlight stereotypes. I would never do or say anything to intentionally disgrace the legacy of my father nor my fatherland. But to not relay my own story, both the good times and the bad, would be a disservice.

My name is Jidenna, which means “to hold or embrace the father” in Igbo. It was my father who gave me this name and who taught me countless parables, proverbs, and principles that made me the man I am today. These same principles helped me to write the record “Classic Man.” When I brought home a 98 percent on a test, my father would say, “ah ah, where are the other two points? Go and get them, then bring them back.” My father and Nigerian culture has always stood for excellence. While the majority of my childhood memories are beautiful, I also have experienced the challenges that Nigeria has faced since Independence.

When I was 5 years old, my family was robbed at gunpoint, my mother was beaten, family members were kidnapped, and I was shot in my foot. As is the case with all kidnapping, targeting those who are perceived to be wealthy is the objective. In this instance, my father was the target because of his prominence in the community. This was a traumatic experience for my family that would shape our entire lives and our experiences in both Nigeria and America. As a little boy, I swore that I would never let that happen to my family again. As my father often said, “Once you’re bitten by a snake, you‘ll be ready to shoot a lizard!” At the time of my father’s burial 5 years ago, my family in the village was concerned about increased targeting for kidnapping since the rate of abductions had increased dramatically in the area we are from. We were traveling from America, which along with our biracial appearance, had the potential to attract attention and pose a threat to our security. In light of what happened in the past and the tense climate at the time, my family took precautions to ensure our safety. This was not an uncommon protocol at the time. I recognize incidents such as these are not unique to Nigeria or the African continent, and there have been significant improvements in the region since this period.

In the recent interview to which I’ve been referring, I shared my family’s experience traveling from the States back home for the burial. In this interview, I used the term “light-skinned.” When using this term, I was actually referring to my immediate family’s mixed or biracial appearance. See, no matter what language I use to describe my heritage, I’m certain that someone will feel some kind of way. This is a larger discussion not meant for this statement, but certainly derives from our colonial past and postcolonial present, and in the States, from the days of slavery to the present times. My comments about skin tone were related to the notion of perceived wealth and value, not my personal beliefs. My point was never to imply that biracial or “light-skinned” people are the only ones or the most targeted group of people kidnapped, or that I myself was wealthy at the time. Rather than focus on my perceived value, let us continue to focus on the value of Nigeria.

There is no question that Africa is playing a pivotal role in the future of our planet and that Nigeria, with it’s booming economy and burgeoning middle class, is a driving force. I will continue to play my role in the Renaissance taking place in Nigeria and Africa at large. We may not agree on everything, but know my heart is your heart, and my experience is part of our collective experience.

Lighting vs. Lightening OR Black & Bleached
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7 thoughts on “Uh-Oh! Jidenna Responds to ‘Colorism’ Criticism

  1. How is anybody going to change Jidenna’s history? This is HIS story. People are a trip. We have a problem with color among Blacks here in the US and according to my Bangladeshian and Pakistani American associates, the same goes on in their homeland as well. I’ve had experiences with Africans that don’t want to be affiliated with me because I’m a Black American but rather interact with White people. There’s a lot that goes on within races and we need to accept it and stop being in denial or ridiculing someone that has a story to tell. Despite what we’re made to believe it’s not all peachy cream in the “Mother Land”, so stop it…….

    • specialt757 on said:

      I’m not sure Blacks have shied away from this topic, after all there are countless documentaries about the “shades of black” within the black community on videos and TV. What’s really left to talk about? It only seems to matter when a black person doesn’t know they’re black until faced with reality, by the way others (whites and to be fair some blacks) treat them.

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