Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley will get to keep their day jobs.
Their talk show “The Real” will launch – for real – on Fox owned-and-operated stations beginning in Fall 2014 following an incredibly successful test this past summer. In addition, “The Real” will premiere in a second window on BET.
“These five hosts have amazing chemistry and they will again bring their outspoken and direct points of view to the audience at home come Fall ’14,” said Mike Darnell, President, Warner Bros. Unscripted and Alternative Television.
“We are thrilled that ‘The Real’ will be joining our line-up next year,” said Loretha Jones, President, Original Programming, BET Networks. “It is a fun and exciting show that our audience will enjoy and a perfect complement to our programming slate.”
The one-hour daily talk show enjoyed an incredibly successful four-week, seven market test in summer 2013 on the FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Washington D.C. (WTTG), Philadelphia (WTXF), Phoenix (KSAZ), Houston (KRIV) and Tampa (WTVT).
Across all seven markets, “The Real” proved to be a strong recruiter, improving at least +2 share points over its lead-in among all Women demos, growing +50% over the May ’13 time period share among Women 18-49 and +40% among W25-54.
“The Real” will debut on 18 FOX-owned stations, including, New York (WNYW), Los Angeles (KTTV), Chicago (WFLD), Philadelphia (WTXF), Dallas (KDFW), Boston (WFXT), Atlanta (WAGA), D.C. (WTTG), Houston (KRIV), Detroit (WJBK), Phoenix (KSAZ), Tampa (WTVT), Minneapolis (KMSP), Orlando (WOFL), Charlotte (WJXY), Memphis (WHBQ), Austin (KTBC) and Gainesville (WOGX).