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The hip hop mogul is getting ready to launch what he’s calling “the revolution”.

Revolt, a lifestyle cable network, is getting ready to launch in July.

Diddy’s been prepping the world lately with a new social media campaign, including video vignettes that feature Mac Miller and the Game, and a bunch of cryptic trailers.

In perfect Sean Combs fashion, it looks like it’ll be quite exciting. The network will feature art, music, fashion, culture and film.

He gets to add network owner to his long list of titles, including rapper, producer, reality TV connoisseur, fashion designer, restaurant owner, liquor man, and so much more.

Revolt, which will be distributed through Comcast, will be aimed at African American audiences.

In a statement, the mogul boasted that the network will be  “the first channel created entirely from the ground up in this new era of social media.”

“We’re building this platform for artists to reach an extraordinary number of people in a completely different way,” he added. “Revolt will be live, like all great moments in television history.”

In 2011, Comcast announced that it would solicit proposals for independent channels as a commitment to the Federal Communications Commission to help launch minority-owned networks, according to the LA Times. It plans to launch 10 over the next eight years, with four being majority African American-owned. Magic Johnson and filmmaker Robert Rodriguez have also brokered channels through the deal.

Check out the teaser trailer:

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