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Rate Card

Contact sales@blackamericaweb.com for our current rate card.

Reach an audience of more than 750,000 ACTIVE, AFFLUENT, AFRICAN-AMERICAN adults at BlackAmericaWeb.com. Backed by nationally syndicated radio personality, Tom Joyner, BlackAmericaWeb.com is provides visitors a spirited, interactive and fun interactive community.

Gender

Female 62.5%
Male 37.5%

Household Income

Mean $69,210.80

Age Mean

42

Online Shopping Habits

Any Online Shopping (last 30 days) 62%
Any Online Shopping (last 6 months) 91%
Any Online Purchase (last 6 months) 72.1%
Any Online Purchase (last 30 days) 49.5%

Access Frequency

Online 1-2 times a week 7.6%
Online 3-4 times a week 13.9%
Online 5-6 times a week 19.4%
Online < 1 time a week 2.7%

Education

High School Grad 8%
Some College 27%
Technical/Vocational 6%
Current College Student 6%
Associates Degree 10%
Bachelors Degree 29%
Graduate Degree 14%

Online Advertising with BAW.com is more than just ‘banners & buttons’.

From channel sponsorships to in-stream audio units, BAW.com can target your message to reach this appealing demo.

Site Statistics

5-7 Million Impressions per month
Average 750 new registrants per day
Approximately 30,000 uniques per day
Time Spent on Site – 14 minutes

You can reach the BlackAmericaWeb.com audience through a host of interactive tools, from traditional banner units, to promotions and contests and channel sponsorships.

Please contact us at sales@blackamericaweb.com for our current rate card.

About Advertising on BlackAmericaWeb.com

When you pair the power of the Internet with the extensive reach of Tom Joyner, whose four-hour, drive time show, Tom Joyner Morning Show, is heard in more than 100 markets reaching more than 8 million listeners you are reaching an active African-American audience. Joyner’s show, which is distributed across the ABC Radio Network, has the largest reach of any Urban radio show. A recent Yankelovich study showed that Tom Joyner has directionally higher brand equity than BET (Black Entertainment Television) and 66% of his listener’s “surf the Internet whenever they can.” And nearly half of his audience say they’ll try a product he recommends!

BlackAmericaWeb.com is positioned to succeed by building off the great combination of promotion from an urban radio powerhouse and a rapidly growing medium that is reaching African-Americans at increasing rates. In general, the African-American consume more than a half-billion dollars of goods and services.

This lucrative market is extending itself online and become a valuable segment to reach. Black households alone are projected to spend more than $1.5 billon on computers and related equipment over the next four years.

According to a recent Interep study, the African-American online population is growing at a rate faster than the general population and reaching a coveted demographic of households 25-54 years old, college-educated and earning more than $50,000 per year. According to the study, African-American online growth just 44% over the past year. The study also points out that:

More likely than general audience to be a college graduate

More likely to offline African-American audience own a luxury car

More likely than offline African-American audience to own a home worth more than $200,000

More likely than offline African American audience to own stock or other market instrument.

Equally likely compared to whites online to bank online, make travel reservations or buy/sell stocks.

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