Back in 2008, health and consumer groups called on the government to require alcoholic beverages to carry nutrition labeling similar to what foods and other drinks must carry. Five years later, it looks as though this proposition may soon be a reality.
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Wine, beer and spirits manufacturers may soon have to disclose calorie content and other nutritional information on bottles and cans. But for now, such labeling remains optional.
The U.S. Alcohol and Tobacco Tax and Trade Bureau, which is part of the Treasury Department, proposed a labeling rule in 2007 that would require alcoholic beverage manufacturers to include calories, carbohydrates, fat and protein content on their labels, but it has yet to make a decision on whether to implement the rule. It recently announced that manufacturers could add this information if they wanted to.
Low-calorie beer manufacturers are hoping the labels will target people trying to lose weight, believing that’s a way to boost sales, because studies find that middle-income white women were most likely to pay attention to the labels.
And consumers want more information to make educated choices.
Even though many consumers don’t understand food labels, the 15 percent or 20 percent of those who do can significantly lower their weight. This ultimately could lower obesity and have a positive impact on health care costs.