Nearly two weeks after the ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 Thursday — an all-time high for the company.
According to a report from Bloomberg, Nike had previously faced a dip in its stock price immediately after its Kaepernick announcement, dropping nearly 3 percent in the next day of trading at the New York Stock Exchange. That fall has since been made up and more, per Yahoo.
Nike’s Colin Kaepernick ‘Just do it’ campaign is a two-minute video featuring the former 49er narrating stories of athletes who have beaten the odds, ending with the words: “It’s only crazy until you do it,” then changing to “Just do it.”
Nike and Kaepernick riled up conservatives and the mentally malnourished who were outraged by the ad and planned boycotts, some burned their Nike gear and one Louisiana mayor tried to ban the brand from being sold at public facilities before pulling back. Donald Trump tweeted that Nike was getting “absolutely killed with anger and boycotts.”
As it turns out, a spike in sales and brand awareness was worth the backlash, and so far it seems Nike is being proven right by betting on Kaepernick.
READ MORE STORIES ON BLACKAMERICAWEB.COM:
- Epstein Friend Accused of Recruiting Girls for Sex Arrested
- Phaedra Parks Responds To Returning To #RHOA Rumors
- White Woman Calls Cops On Black Family For Building Patio On Their Property
SIGN UP FOR OUR NEWSLETTER: