Tide, an American laundry detergent company, has a product called Tide Pods. Covered in a plastic that dissolves in the wash it has cleaning agents that keep clothes clean.
BBC News reports that some people have misused the pod and instead have been biting into, chewing and even swallowing it all to post on social media.
Since the start of 2018, there has been a spike in the number of calls coming into poison control centers. Reportedly, in the first 15 days of the New Year, 39 people between the ages of 13 and 19 called the American Association of Poison Control Centres to report poisoning incidents.
91% of the calls were related to swallowing Tide Pods.
YouTube is doing their part by blocking and taking down videos of people participating in the dangerous challenge.
The video giant announced that the videos would be removed once people flagged them and any channel featuring the video will lose its privileges on the website for three months.
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(Source: BBC News)
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