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Ivanka Trump, daughter of President-elect Donald Trump, arrives at Trump Tower, Friday, Nov. 11, 2016, in New York. (AP Photo/ Evan Vucci)

DES MOINES, Iowa (AP) — Ivanka Trump plans to step aside from her executive roles at the Trump Organization and her lifestyle brand, but says she is confident both businesses will continue to “thrive.”

In a post on her Facebook page Wednesday, Ivanka Trump said she would take a “formal leave of absence” from her executive positions at the Trump Organization and her lifestyle brand — which offers shoes, clothes and messages of female empowerment.

President-elect Donald Trump said Wednesday that he would put control of his company in the hands of his sons and an executive, put his business assets in a trust and take other steps to isolate himself from his business.

Ivanka Trump said her company will be run by the current president and a board of trustees. For now, she is not taking a role in her father’s administration, but her husband Jared Kushner will serve as a senior advisor.

As the family moves to Washington, Ivanka Trump said she will be focused on getting her three children settled. But she also stressed her ongoing interest in issues affecting women and girls and said she would seek to determine the “most impactful and appropriate ways for me to serve our country.”

An informal adviser to Ivanka Trump is expected to join the White House. Goldman Sachs partner Dina Powell will be leaving the bank to take a role in the Trump administration, said a source with knowledge of the matter who was not authorized to speak publicly and spoke on the condition of anonymity. The source said Powell is expected to focus economic issues and policies relating to women and will work with Ivanka Trump and Kushner.

Powell declined to comment. The Trump transition team did not respond to questions.

The Trump team has said Ivanka Trump will divest some assets and will receive fixed payments rather than a share of the profits from the Trump Organization. She will also not be involved in the company’s Washington hotel. No details have been released on her financial arrangement with the lifestyle brand.

Transition officials also said Kushner will recuse himself from any matters impacting the Trump Organization. Richard Painter, who served as chief White House ethics counselor for President George W. Bush, said separation will be key because “all of her assets and income are attributable to him.”

Painter added that if Ivanka Trump continues to have a financial stake in her business, then Kushner must recuse himself from areas that impact it, like foreign trade.

Ivanka Trump’s independent lifestyle brand promotes her image as a successful working mother and partners with companies to make the branded blush pink dresses and trendy booties offered in department stores.

Just how successful the business will be without her actively involved is not clear. Brand licensing expert Michael Stone, chairman of the agency Beanstalk, said that celebrity-driven brands succeed best when consumers aspire to be like the personality and believe the person is involved with the developing the products.

“I don’t know if just being a role model is enough to drive a product brand,” he said.

He also noted that it takes time to develop a personal brand to the point that it survives without the person involved, like with Paul Newman’s Newman’s Own products or Perry Ellis fashion. While Ivanka Trump has been successful, she does not have that kind of longevity.

“Is it going to fail completely, I doubt it,” said Stone. “But will it have the (same) growth curve?”


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11 thoughts on “Ivanka Trump To Leave Trump Organization, Clothing Brand For Unofficial White House Role

  1. Sharron on said:

    Excuses….Excuses. There is ZERO excuse for acting like an animal. I am a friendly black woman who has had nothing but problems….from who? BLACK WOMEN! These bitches could use black men as an excuse all they want or their “life experiences” (as if other black women haven’t had some bad experiences as well) at the end of the day, the fact remains that most black women are not normal women. They are mad at the world. With the exception of me and some others, most black women are very angry ass women. No one wants to be around them. Everyone knows this. And it’s a sad day in America when even another black female sees this.

  2. Jackie on said:

    Blk women can give a rats ass about skinny ass Ivanka my daddy wants me trump. She’s over rated and u won’t find one blk women jealous of her looks. Even if she is rich. Money ain’t everything. She still has a crazy ass daddy

    • Oh!! Please Jaquita BeaBea and Jamila from the projects will be down at the hair shop tomorrow spending their WIC money on blond hair weaves

      • So true, so true. What on Gods earth make black women think they look like anything other than clowns in blonde weave. So desperate to look European, yet so sad. Hate their blackness.

      • Jackie on said:

        Bitch we love our blackness that’s why whiteys go into tanning booths. They want to look like is when they grow up. Hahahaha

      • She also said some of her clients spend that much and are satisfied with their hair, because they want to look good. She said the desire to fit into American and European standards of beauty encourages those women to wear weaves. The disregard of one’s African-American features and heritage replaced by the acceptance of Caucasian beauty standards is sometimes called the self-hatred theory.
        “It’s got to be some kind of perception of beauty,” Evans said. “Why would a beautiful, chocolate sista want blonde, straight weave?”

        Yup, you sure do love your blackness. LMAO

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