WASHINGTON (AP) — Michelle Obama is expanding her push for America to drink more water, as the White House claims partial responsibility for helping to boost nearly $1 million in bottled water sales among consumers since the national “Drink Up” campaign launched in September.
The 3 percent increase in retail sales of bottled water was reported in a study released Tuesday by Nielsen Catalina Solutions.
“Make no mistake about it: when we make a real effort to promote healthy products, when we put as much energy and creativity into marketing healthy products as we do for junk food, then kids actually get excited about these products and families actually buy them and consume them,” Mrs. Obama said.
“If we can achieve that kind of success in marketing something as simple as water, than I know we can do the exact same thing for any health product— whether that’s fruits and veggies, or whole grains or lean meats and dairy products. We can get kids to enjoy those things, too.”