Black Moviegoers Increase in 2013

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  • If you went to see more than one movie in 2013, then you are not alone.

    According to The Hollywood Reporter, a recent study from the Motion Picture Association of America found a significant increase in African-American attendance at movie theaters last year.

    The MPAA estimates that more than 170 million African-Americans went to the movies in 2013, a 13 percent increase from 2012 as well as the first major year for year increase since 2009.

    The surge is good, but wasn’t enough to top Hispanics as the minority group with the most purchasing power at the box office. The group ruled at the top spot with 25 percent of ticket sales, a fact that didn’t go unnoticed by National Association of Theatre Owners chairman-president John Fithian.

    “Last year, I addressed the need to appeal to diverse audiences. Here again, we see progress,” he said this week at CinemaCon in Las Vegas. “The year 2013 in the U.S. brought the highest-grossing Spanish-language movie of all time with ‘Instructions Not Included.’”

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