Community Heroes: an in-depth series on the lives and impact of people giving back to our global communities.
Base Of Operations: South Bronx
Why she is a Community Hero: As the co-founder and CEO of StartUpBox: SouthBronx, Majora Carter connects communities of color to invest in the growing technology economy as producers of product and content, and not just as consumers.
Majora Carter’s upbringing in the tough urban environs of New York most certainly inspires her work as an urban revitalization strategist and real estate developer. With a long list of awards stemming from her work on green-infrastructure projects, related policies and an emphasis on providing job placement and training, Ms. Carter is living proof that coming from humble beginnings doesn’t mean one has to remain stagnant.
Carter’s organization, StartUpBox.SouthBronx, is, in her words, a “technology, educational and entrepreneurship program.”
She adds, “I wanted to help folks in low-income communities, and low-income communities of color in particular, to understand that they can be producers in the technology economy and not just consumers.”
A proud native of the South Bronx, Carter said of the famed borough that it is known as “the poster child for urban blight” and noting that crime, poverty and unemployment has long plagued the neighborhood. However, Carter combats those harrowing social barriers via her work.
“I like to challenge with real physical projects that this is a place where creativity [and] innovation has always lived, here like Hip-Hop, salsa,” explained Carter. “We have great opportunities to create more of that.”
Carter noted that two-thirds of communities of color have access to the Internet, mostly by way of smart-phones. She hopes to shift the tide of Blacks and Hispanics consuming information by turning them into producers of the technology and content available today.
Carter has seen measurable results in her quest to arm the community she services with the tools and training to compete in today’s fast-moving and globally-expansive technology wave. Her group recently went into a local high school and taught teenage students the basics of coding and entered into a partnership with Nickelodeon and their games division.
The students were part of a pilot program where they tested games for the company as part of its global quality assurance efforts. Carter mentioned that this entry-level job is typically done overseas, and gives the groups she aids via her organization an inside look into the world of software and gaming development.
Carter’s dynamic career is complete with several milestones. At the tail end of the 20th Century, she helped bring environmental awareness to her South Bronx community and helped spur green development. She went on to found Sustainable South Bronx in 2001, serving as its executive director until 2008. Carter also helms the Major Carter Group, which works on a variety of issues including the local economy, and helping citizens get the most out of tax-funded city services.
Keeping with her theme of building from within, Carter’s Twitter tag-line neatly ties all her philosophies into one neat bow: “You don’t have to leave your neighborhood to live better!”
Amen to that.
Learn more about Major Carter here.
Also On Black America Web:
This Week’s Celebrity Instagrams (10/15-10/21)
31 photos Launch gallery
1. Just a NY girl with BIG dreams....
1 of 31
2. HAPPY CHILDREN=QUALITY PARENTING. We don't always see eye to eye on everything and that's normal. We're human beings. But we come together and do it right for what's important, the kids. We are not enemies, we are parents. And we are parents 1st. S/O to @monyettashaw for making Mason's bday memorable. S/O to @itscrystalsmith at home taking care of our other lil' Prince. ❤️❤️❤️ THIS IS WHAT CO-PARENTING LOOKS LIKE. #Blessed #Happy #AboveTheDrama #BiggerThanUs
2 of 31
3. So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Follow my day on RevlonSnaps. Yay! Choose Love, Everybody! #RevlonXCiara #chooselove #ad
3 of 31
4. Glam on point!!!@makeupbymotoko & @shaylinjoneshair #easybreezy @lifetimetv #beachesmovie #january2017 😘
4 of 31
5. ✨True love ✨📸: @jessiemarrerophotography
5 of 31
6 of 31
7. Today was not easy..but by the grace of God we all got through it. Words cannot express our gratitude for all of your Prayers, Positive thoughts and Support for us throughout the years. Tommy will be missed but most certainly never forgotten...And PLEASE don't ask "Where's Martin?.." he was there too...just not in this picture. Lol! God bless you all.. #LoveConquersAll #MartinShow
7 of 31
8 of 31
9. West coast get ready for #RockyHorror. I will be live tweeting again. #letsdothetimewarpagain
9 of 31
10. #THEKEYS pre order yours now ... Available everywhere #NOV22 #WeTheBest 🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑
10 of 31
11. We about to ROCK at #KCABlackBall!! All for our life-changing effort to end 🌎 AIDS.
11 of 31
12. Today's #SNAPJACK is brought to you by @yazzthegreatest 😂😂😂💋💋💋
12 of 31
13. Damn girl you kinda old to be headed to the Go Go. You coming in at the age they leaving. LMAO
13 of 31
14. Daddy daycare B-Boxin with @acewellstucker @shopraisingace
14 of 31
15. #FBF Naviyd & URV "LIL MONSTERS"
15 of 31
16. HAPPY BIRTHDAY TO ONE OF THE BIGGEST LEGENDS IN OUR HIPHOP HISTORY! @snoopdogg CONTINUED BLESSING AND LOVE FAMILY!!!!! REAL OG!
16 of 31
17. Thank you for a beautiful night VSU! Let's do it again! #HOMECOMING
17 of 31
18. Had a great time this morning with my familia Erica, Griff & Truth!!
18 of 31
19. Check out my interview on @essence facebook live. #inmyownwords #nycpromo #day2
19 of 31
20. #She💋 #tbt #TheCoveAtTheAtlantis #DawgPawsAndAll
20 of 31
21. Bae #retailtherapy
21 of 31
22. Why me and @coryhardrict got the same pose... and notee... new mouth #naked
22 of 31
23. When my husband is my personal 'hype-man'! it kills me every time! 💜😂 #WHATNOW #lostfiles📷
23 of 31
24. Diggy Simmons
24 of 31
25. Hand full of @jacquieaiche 💙💎💍 @esnail_la 💅🏾
25 of 31
26. SuperSoulers! You can watch my interview with Carl Lentz live from my Facebook page, tomorrow at 11a ET| 8a PT. #SuperSoulSunday
26 of 31
27. 💋 .. When the friendship is easy like Sunday morning. ☀️
27 of 31
28. Sunday mornings are the best........... hugs and cuddles with my angel
28 of 31
29. #huggar16 #hellohuggars
29 of 31
30. My gym is everywhere!.. #RnBMoney #TheGeneral 📸: @twelvepastseven
30 of 31
31. Nothing I would rather be doing... Rocko setting up our movie, Romelō working on a puzzle & Laiyah singing and sharing all she's learning at school... I'm so grateful for the joy they've brought into my life ... Praying for peace , joy & love in the home of EVERY family ♥️ #HeadScarfPJSunday LOL 😂
31 of 31