For EBONY magazine’s September issue, the iconic African-American brand dedicates four covers to the Trayvon Martin movement that has gripped Black America for over a year.
After previewing the covers — depicting Miami Heat franchise player Dwyane Wade and his two sons, famed director Spike Lee and his son, actor Boris Kodjoe and his son, and Tracy Martin, Sybrina Fulton, her son Jahvaris Fulton — on social media, racist trolls stormed EBONY’s twitter mentions with bigoted comments, while a comment on Breibart.com, led to frenzied speculation that the Tea Party of America planned to boycott the magazine to protest the covers.
The threat of boycott was spread further by Jackson, Mississippi doctor, Tom Head, who tweeted:
This mild controversy led to EBONY‘s social media squad tweeting the following in response:
We have so many Tea Party readers and followers. To lose all zero of them due to our September cover would be devastating.—
EBONY (@EBONYMag) August 07, 2013
When the controversy turned out to be solely based on unsubstantiated rumors, it led to right wingers claiming that EBONY did not follow due diligence before tweeting about the supposed boycott. It also caused an avalanche of racist tears — even though the magazine clearly never confirmed nor denied the existence of a boycott — because the Tea Party had apparently been maligned by big, mean EBONY.