Participation in the event has gone down by 37 percent over the last four years.
“The difficult decision was not made lightly, as this bold and empowering event has touched the lives of thousands of participants,” said the agency in its press statement. “Economic uncertainty over the past four years has presented challenges for all nonprofits, and affected participation levels for the Komen 3-Day as well. Many participants have reported that enthusiasm for the series remains very high, but it is more difficult for people to donate at levels they had in the past.”
Some experts question whether the decreases in participation are due to last year’s controversy, when Susan G. Komen ceased giving grant money to Planned Parenthood, which damaged the organization’s public image, despite their later reversal of the decision.