CORE Media Group is said to be testing the market to sell off rights to images of Muhammad Ali and Elvis Presley, as well as Presley’s Graceland mansion, reports Deadline.com.
The Financial Times reports the assets could fetch more than $200M.
Citing people familiar with the matter, the FT says CORE, which also co-produces “American Idol,” is eyeing bidders in Asia, Europe and the U.S. for Muhammad Ali Enterprises and Elvis Presley Enterprises.
However, if it is not satisfied with offers, CORE could retain the properties.
Combined, the assets generate about $60M a year in revenues.