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Earl G. Graves Sr., the founder and publisher of Black Enterprise, has died at 85. According to his son Earl “Butch” Graves, Jr., he passed away at 9:22 p.m. on April 6 after a long fight with Alzheimer’s.

Graves, Jr., who is the current CEO of Black Enterprise, shared the news on Twitter.

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Considered a trailblazer for Black companies, Graves launched Black Enterprise in 1970 to promote African-American entrepreneurship and to provide the tools to succeed in business.

Graves’ groundbreaking magazine also spawned a successful lineup of events for entrepreneurs and business leaders, tv shows and he also published the award-winning book, How To Succeed In Business Without Being White.

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