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An endorsement deal between Nike and Colin Kaepernick is prompting a flood of debate online as sports fans react to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues.

The deal unveiled by Nike and the former San Francisco 49ers quarterback was a trending topic on Twitter and other social networks, with some fans urging a boycott of the company’s clothes and sneakers — even burning cutting out the signature swoosh logos on their gear. Others pushed back, saying the backlash against Nike showed the polarizing debate has morphed well beyond whether NFL players should be allowed to demonstrate for social causes while the national anthem plays in stadiums before games.

Country music star John Rich tweeted a picture of one of his crew members holding the tops of a cut pair of Nike socks, with the caption: “Get ready @Nike multiply that by the millions.” The tweet garnered about 10,000 retweets and 30,000 likes, plus thousands of critical comments.

Rich, part of the duo Big & Rich and a former contestant of President Donald Trump’s reality show “The Celebrity Apprentice,” said he supported the right to protest but Nike lost his support when it endorsed Kaepernick.


Trump, a frequent critic of protesting NFL players, did not weigh in Tuesday morning even though he has loudly urged the league to suspend or fire players who demonstrate during the anthem, repeatedly diving into what has developed into one of the most contentious debates in the sports world.

Kaepernick’s attorney Mark Geragos announced the endorsement deal on Twitter, calling Kaepernick an “All American Icon.” Kaepernick also posted a Nike ad featuring his face and wrote: “Believe in something, even if it means sacrificing everything. (Hashtag) JustDoIt”

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.

The person said Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity, the person said. The deal puts Kaepernick in the top bracket of NFL players with Nike.

Nike also provides all NFL teams with game-day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.

Last week, Kaepernick scored a legal victory in his grievance against the NFL and its 32 teams when an arbitrator allowed his case to continue to trial. The quarterback claims that owners conspired to keep him out of the league because of his protests of social injustice.

Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former 49ers teammate Eric Reid, a Pro Bowl safety who joined in the protests.

On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open.

Meanwhile, the league and players union still haven’t resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem. Owners approved a policy requiring players to stand if they are on the sideline during “The Star-Spangled Banner,” allowing them to stay off the field if they wish.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team — putting players at risk of fines or suspensions.





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11 thoughts on “Colin Kaepernick’s Nike Deal Sparks Boycott, Online Anger

  1. I’m happy for Colin because he’s standing up for what’s right and Nike is standing behind him and we should to, enough is enough.

  2. tedgravely on said:

    Most black people and some white folk get it. Some racist white people have controlled society and built institutions that were never meant for black people. Colin made racist white people uncomfortable, chief among them the Orange Jesus at 1600. How dare a man of color starts thinking differently, shows irrelevance toward the flag and a made up song. Celebrate cause white people said so. When white people protest and start a cultural revolution – it’s okay. It’s so okay that we celebrate the 4th of July. It is the anniversary of the publication of the declaration of independence from Great Britain in 1776. How about our country celebrate the XIII Amendment? Let’s have a federal holiday that celebrates the XIII Amendment or Emancipation Proclamation. No. Why not? I’ll wait. Racist Americans couldn’t conceive of doing that and bringing the country together. However, these fools will celebrate a bogus holiday like Colombus Day. Fight against naming a National Holiday for one Black Man or naming a street. However, we will throw up racist Confederate Statues and name military bases after these traitors. When you call these fools out, they try to intimidate you. They have ignorant negroes on chains like Ray Lewis, Jim Brown and Don King. Nike is putting its money where its values are. Don’t conflate the issue – bad racist policing is literally killing our brothers and sisters. Black people have a chance to stiff arm these racist and support a corporation that is supporting you. I’m buying Nike.

  3. I used to say that I would never advertise for a company like Nike, by wearing the products, who didn’t support me. But as of today I can’t say that anymore. I am so proud of Nike that I must buy their products and I will wear them with pride. Well done Nike.

  4. Michael Middleton on said:

    Bigoted and prejudice Whites will feel threatened and outraged if they happen to see a Black person wearing an African garment, let alone protesting for justice. They are so fearful and yet claim to sing aloud, ….”and the home of the brave”. Overcome your fears bigoted White people because the demographic changes in America are coming and most definitely inevitable! You didn’t purchase this Earth nor was it given to you. You were born into this world just like the rest of us.

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