Today BlackBerry unveiled two new phones on their BlackBerry 10 system, while naming Grammy award winning singer Alicia Keys their Global Creative Director.
Basically a fancier way to call Keys a spokesperson, the superstar will work closely with Blackberry developers, designers, app creators, and carriers to ensure the overall functionality of the phone improves.
Keys who was a self-proclaimed IPhone junkie, explained during today’s press conference how she ended her relationship with “hotter, sexier phones, something with more bling” and is now exclusively dating BlackBerry.
However, before the songstress could even get a chance to bask in her new position people pointed out that just this past week she was tweeting from an IPhone. In her defense, maybe she is still working through that addiction.
Similarly, Will.i.am was named “Director of Creative Innovation” for Intel last year, although it seems like most of his impact is seen in advertisements.
Hopefully, Keys will have more of an important role in BlackBerry’s re-branding. She explained some of her plans during to today’s press conference, saying, “I’m definitely going to start with other super women who also love BlackBerry, and work with people in the entertainment and music business to inspire creative projects. And I want to enhance this concept, or bridging the gap between the work phone and the play phone.”
SWIRLED: Our Favorite Black & White Celebs
1. Singer KeKe Wyatt's mother is white and her father is African-American.Source:Instagram 1 of 29
2. Alicia Keys has an Italian mom and an African- American dad. (PR)2 of 29
3. Actor Boris Kodjue's father is Ghanaian and his mother German. (PR)3 of 29
4. Athlete Lolo Jones birth mother is white and her dad is black. (PR)4 of 29
5. "Criminal Minds" actor has a white mom and a black dad. (PR)5 of 29
6. Rashida Jones, daughter of Quincy Jones, who is Black and mom, Peggy Lipton is White. (PR)6 of 29
7. Singer Lenny Kravitz has a Black mom and a Caucasian-Jewish father. (PR)7 of 29
8. Amber Rose has an Italian father and a Creole Mother. (PR)8 of 29
9. Drake's mother is Jewish-Canadian and his father is Black. (PR)9 of 29
10. Jordin Sparks is bi-racial too. (PR)10 of 29
11. J.Cole's mother is caucasian and his dad is African- American. (PR)11 of 29
12. Singer Mya's father is Italian and her mother is Black. (PR)12 of 29
13. NBA player Kris Humphries has a white mom and black dad. (PR)13 of 29
14. Actress Halle berry's mother is Causcasian and her father is Black. (PR)14 of 29
15. President Barack Obama has a Kenyan father and a Caucasian mother. (AP)15 of 29
16. Tracee Ellis Ross' mom is the the legendary Diana Ross and her dad is white. (PR)16 of 29
17. Derek Jeter has a black dad and white mother. (PR)17 of 29
18. Actor Wentworth Miller is half White and Black. (AP)18 of 29
19. Maya Rudolph has a black mother, Minnie Rippleton and a white father. (PR)19 of 29
20. Actress Lauren London has a Black mom and a Caucasian- Jewish father. (PR)20 of 29
21. Actor Vin Diesal is black and Italian but he has never met his biological father. (PR)21 of 29
22. Singer Leona Lewis has white mom and black dad. (PR)22 of 29
23. Melanie "Scary Spice" Brown's mother is white and her dad is black. (PR)23 of 29
24. Actor Jesse Williams has a Swedish mom and an African-American dad. (PR)24 of 29
25. Twins actresses Tia Mowry-Hardict and Tamara Mowry-Housley are Black and Italian. (PR)25 of 29
26. Faith Evans has a black mother and an italian father, but the singer chooses not to claim her white ancestry. (PR)26 of 29
27. Singer Craig David has a grenadian dad and white-british mom. (PR)27 of 29
28. The tall red-head Blake Griffin has a white mom and black dad. (PR)28 of 29
29. Actress Tamara Taylor has a black father and a Scottish mother. (PR)29 of 29