It appeared Wednesday night that the home appliance brand KitchenAid – for some odd reason – not only decided to weigh in on Wednesday’s presidential showdown in Denver via Twitter, but also show its cards as to who it’s supporting in November.
Their tweet has since been removed, but at least a dozen retweets of the post showed it read, “Obamas gma (grandma) even knew it was going 2 b bad! ‘She died 3 days b4 he became president.’”
The company apologized in a later post from the same account, tweeting: “Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion.” The company went on to point out that their paid tweeter meant to post the offensive comment on his or her personal account, not the official company account.
The tweet was in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.
“You know, my grandmother – some of you know – helped to raise me,” Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice.”
“And the reason she could be independent was because of Social Security and Medicare,” he continued.
Cynthia Soledad, KitchenAid’s senior director of marketing, said in a statement to CNN: “During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore.”
“I am deeply sorry to President Obama, his family, and the Twitter community for this careless error,” Soledad said.