A Philadelphia drug dealer gets busted selling a popular street drug named after an NBA champion.

Marlon Guess was arrested after he was caught selling 140 packets of heroin to an undercover cop that were branded with LeBron James’ name. He tried to sell each packet named after the Miami Heat champion for $750.

Naming drugs after celebrities is a common trend among street drug dealers to draw popularity.

The 19-year-old’s bail was set at a $250,000.

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