Twitter exploded today with images of two very different baby sling packages, both manufactured by Baby K’Tan.
In one image, a Black mother is featured with her baby in the sling; in the other, a White woman is featured with her baby in the sling as well.
The White woman has a smiling White man behind her to complete the family portrait.
The backlash was instantaneous, with Twitter users claiming that Baby K’Tan was trafficking in racist stereotypes about the Black family, particularly Black women.
Baby K’Tan quickly responded to what it characterizes as a “misrepresentation”:
It has come to our attention that there is a misleading photo circulating around the internet. Our company takes these matters very seriously and wishes to address them without any further delay.
The photo in question shows two Baby K’tan Baby Carriers on the shelf at an unidentified retailer. One Baby K’tan product features an African American woman holding her baby, and the other Baby K’tan product features a Caucasian couple with their baby. This portrayal has left many of our loyal patrons concerned that this is an unfair representation of African American families. Furthermore, the box bearing the African American woman was inaccurately priced lower than the box with the Caucasian couple. Let’s address these pressing matters head on:
1) We have a total of 5 different products, each featuring a different image on the front of the packaging. One box has the Caucasian couple on the front, and the other four boxes have individual mothers with their babies on the front (including African American and Caucasian women).