Ophelia DeVore, “Black Is Beautiful” Pioneer, Dead At 93

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  • History-maker Ophelia DeVore, one of the first African-American models in the U.S., and owner of the the legendary Grace Del Marco Modeling Agency and The Ophelia DeVore School of Self-Development and Modeling, passed away Friday at age 93 from stroke complications at a New York City hospice, according to the Ledger-Enquirer.

    DeVore pioneered the “Black is Beautiful” movements, two famous institutions, provided lessons in modeling, etiquette, poise and posture, ballet, speech and self-presentation (including grooming lessons in hair styling, applying makeup and dressing in flattering clothes) and supported the social and professional aspirations of tens of thousands illustrious students such as Diahann Carroll, Cicely Tyson, Richard Roundtree, Gail Fisher, Susan Taylor, Gil Noble and Faith Evans.

    ophelia devore dies

    DeVore was born on August 22, 1922 in Edgefield, S.C. She was one of ten children. DeVore’s parents were of German, French, Native American and African-American heritage. She attended segregated schools in the South until 1933 when she was sent to New York City to live with an aunt. She managed to earn a high school diploma from the Big Apple’s prestigious and highly competitive Hunter College High School and went on to major in mathematics at New York University.

    In 1938, DeVore caught the modeling bug after friends and family urged her to try her hand at it, particularly since she had a background in dance. At the time, Blacks were depicted very stereotypically in print media and DeVore decided to make it her mission to change the unflattering images.

    In 1938, DeVore began taking on small hair care modeling jobs because these were the only ones being offered to Black models at the time, and the assignments were few and far in between. At age 16, DeVore decided that she needed more formal training in order to become a better– and, perhaps–more employable model, so she enrolled at New York City’s Vogue School of Modeling, which did not serve a Black clientele at the time.

    At the time of enrollment, school officials did not know that DeVore was a Black woman, so she was able to slip through and hone her modeling skills. DeVore did not feel a need to broadcast to the school’s officials her race because she knew what the consequences would be. Modeling was in its infancy stages during the mid-forties and DeVore wanted to jump on this new vehicle and use it to eventually help propel her people, so mum had to be the word.

    After completing the modeling school, DeVore got wind that a new Black magazine was in need of models, so she decided to pay Ebony a call. The young model then began working for Ebony exclusively. After being called for a few assignments, DeVore then truly began to see how Black women were not being recognized in mainstream media for their beauty and she felt compelled to change this way of thinking.

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