Incorporate Out-Of-The-Box Ideas
“In order to build a big fan base, it’s important to do more than post promotions and daily specials on Facebook. The key is to keep your name in front of the media and on the top of customer’s minds, and this requires wacky promotions,” says Fish, whose restaurant has appeared on the Food Network. “Rather than thinking about what will make money, come up with ideas that will attract attention.”
In 2009, Fish started a logo tattoo promotion that he continues to this day. “When people get our logo tattooed on themselves, they get 25 percent off food and drink for life,” says Fish. “When we ran the promotion, I figured we’d get maybe 15 to 30 customers interested in becoming what is essentially a walking promotion, but to date we’ve had more than 500 takers. When customers come in with their new tattoos, we welcome them to the ‘club’ and post their pictures on Facebook. Those posts immediately go viral.”
Hire Your Own Celebrity Spokesperson
You may not have the budget to hire a national star to endorse your product, but you can take advantage of local celebrities, says Prez. “Look for an influencer in your industry and ask the person to be your spokesperson. If you’re selling women’s beauty products, for instance, post some promos on social media and your website featuring a well-known hairdresser. In addition to attracting attention from your followers, that person will have his or her own following, which can increase yours exponentially.”
For social media efforts to be effective, it’s critical that your personality shines through. Staying true to who you are, what you do and who you serve is critical. When you’re yourself and do what you love, you stand out from the crowd.