It’s that time of year again. For the third year in a row, HelloBeautiful presents our annual “25 Women To Know” list. This year we are highlighting dynamic women who are influencing the world of media. On this list you’ll find women from every facet of the business: super publicists, digital divas, rising television stars and more. The women were selected based on rising star power, business momentum and industry buzz. This year’s ’25′ are truly changing the industry with their innovative thinking, creative branding and fearless leadership. Congratulations to the 2013 “25 Women To Know” Honorees!
Check out these five media mavens making moves in public relations.
In this DIY age, everyone thinks they’re a publicist but a lot don’t deliver. That isn’t the case with Tasha Stoute, who has a history of working with revered industry vets like Yvette Noel-Schure as an intern in college, and Chris Chambers at Interscope Records, and again at the Chamber Group, which is her current home career base. She also holds down her own company, Strong Arm Media.
Stoute has done some pretty cool stuff over the course of her career, like helping to organize and publicise Essence’s Black Women in Hollywood luncheon, helping Lecrae make history as the first rapper to win a Grammy in the Best Gospel category, and she has worked with artists like The-Dream and Chrisette Michele.
“All these highlights are special to me but the one standout is the opportunity I had to help to save the life of 11 year-old Tiffany Glasgow who was in desperate need of a bone marrow transplant,” says Stoute. “By working with Delete Blood Cancer-DKMS, one of the largest bone marrow donor centers’ in the world, I helped raise awareness for her situation and that contributed to Tiffany finding a donor.”
Versatility is something Stoute learned a long time ago but she’s still not done crossing goals off her to do list .
“There are so many things that I still want to do. I still want to be Yvette Noel-Schure,” she says with a laugh. “She really left a big impression on me [and] to this day every time I see her I let her know it.”
When it comes to public relations, Simone Smalls’ name is synonymous with merit and distinction. Let’s put things into perspective, Smalls’ PR genius helped launch Justin Bieber’s career. She has worked with The View’s Sherri Shepherd, Prince, Talib Kweli Britney Spears, Ne-Yo; she served as James Brown’s last publicist and has done so much more from event planning to marketing and branding.
In 2007 she was recognized as Publicity and Media Relations Executive of The Year at the 2007 NABFEME conference, and before launching her own company in 2008, she became the first African-American Senior Vice President of a New York based music and lifestyle publicity agency, leading the company’s music and entertainment division and becoming instrumental in propelling the company’s growth and client roster.
Smalls has had more professional highlights than most people could ever dream of but says her one of her biggest rewards was going into business for herself as PR and marketing strategist, CEO and owner of Simone Smalls PR, Inc.
“Continuing to build my business and work with diverse clients,” she tells Hello Beautiful. “I’m also working on starting a non-profit to mentor young people.”