When you’re working at Def Jam as a Senior Director of Marketing at Def Jam and are assigned a backpacking-wearing, teddy bear loving “College Dropout” named Kanye West, you have no choice but to get that work! And that’s just what Shante Bacon did!
Shante has always had an entrepreneurial spirit, often gathering inspiration from her mother, who she watched handling business ever since she was a little girl. With her career rooted in music, specifically working with Hip-Hop artists like Jay-Z at Def Jam, Shante’s work ethic was molded by entertainment mogul, Kevin Liles. There was always something in Shante’s heart, tugging her away from Def Jam and towards her own entrepreneurial lane. As a risk-taker with “guts,” Shante knew that life was too short to not do what she wanted to do. So she resigned from Def Jam to work on 135th Street Agency full time.
Grabbing a former fellow intern, (who she remained friends with) Saptosa Foster, Shante put every egg she had in her business woman basket and started 135th Street Agency in 2002. What started as a side hustle ended up being the love of Shante’s life. She would do favors for friends, like write marketing plans and proposals and buy ads on the radio–all integral parts to the foundation of her empire.
The two friends were the yin to each other’s yang and used both of their strengths to not only tighten their bond, but created a full service agency that represents some of the brightest in film, tv and music.
Name: Shante Bacon
Title/Company: Founder & CEO of 135th Street Agency