ANALYSIS: Oprah Turns to Black Viewers For OWN

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  • Sweetie Pie’s is saving Oprah Winfrey’s television network.

    Actually, a more strategic effort to offer exclusive black programming is significantly boosting ratings for OWN, Winfrey’s struggling two-year-old network that has caused major headaches for executives of Discovery Communications, the company that leveraged a reported $300 million to get OWN up and running.

    But today, OWN is undergoing a diverse television transformation and the numbers indicate that more black folks are watching OWN simply because Oprah has more black folks on the network to watch.

    This is no coincidence.

    As a result of programs like “Welcome to Sweetie Pie’s” (734,000 viewers) “Iyanla: Fix My Life” (742,000 viewers) and high-profile guests including Whitney Houston’s daughter, Bobbi Kristina (3.5 million viewers), pop star Rihanna, (2.5 million) and Usher, (1.5 million)  OWN has benefited from the incorporation of more black shows and has attracted a much larger African American female audience.

    OWN is now experiencing its third consecutive quarter of ratings growth for the recently ended third quarter as Winfrey is gradually turning the network around.

    And OWN is not the only network to benefit from the African American audience. MSNBC recently reported a huge increase in its overall ratings, a 20% increase, in 2012, and a staggering 60.5% increase specifically among black viewers during the past year. MSNBC leads CNN and Fox News with black viewership.

    Meanwhile at OWN, Winfrey announced an exclusive deal with Tyler Perry to produce scripted shows for OWN, that include the drama series “The Have and the Have Nots,” and the comedy “Love Thy Neighbor,” both of which are scheduled to premiere during late May.

    So why didn’t Oprah get with the black programming concept from the beginning?

    In hindsight, it’s perhaps the best decision she has made to salvage her network. And she’s combining old-school programming with a state-of-the-art network.

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    16 thoughts on “ANALYSIS: Oprah Turns to Black Viewers For OWN

    1. Pingback: ArtInFact Mag Mainstream Media Cashes In on Black Audiences — ArtInFact Mag

    2. Pingback: Black Enterprise - Black Viewers Boost OWN’s Ratings

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    4. Pingback: Black Viewers Boost OWN's Ratings - Black Enterprise

    5. The Whole Nation Is Nothing But Black Men Haters And Racist Ungodly Black Women Sex Using And Black Sex Slave Exploitation Driving Nation And All Whites Do Is Cover It Up By Saying They Date Black Women So How Can They Be Racist Which Is A Lie Because All White Slave Owners That Were White Men Had Sex With Their Black Slave And Used Them For Sex

      Slaves, This Still Go’s On All Over The United States Of America, In Fact The Reason Why Black Women Can Not Find Black Men Is Because Americas Cities Are Run Under Black Woman’s Voluntary Sex Slave Work And Life Style To This Very Day.

      Which Counts For Why Black Men Are Mad And Black Women Are Mad At The Conditions In Which Has Been Allowed To Continue After Slavery was Called Abolished But The Real Post Traumatic Condition Of This Slavery Still In Going On Black Voluntary Sex Slavery Is One Of The Biggest Destructive Hurtful Force To Every Be In Black Americans Lives Today.

      Many Young Black Men Just Can Not Find A Black Woman That Is Not Involved In Voluntary Sex Trading And Voluntary Sex Slavery In Which Is Very Covertive And Begins With An Agreement From The Black Women In conjunction With White Jobs, Housing, Schooling, Business, And Financing.

      Thru Out America History Over 500 Years Black Women Have Agreed To Be Used As Sex Slaves And Concubines For White Men Including Strippers Of Today, Prostitutes And Escorts Many Of These Action As Created Unrest To Blacks Family And Daily Lives. The Hip Hop Culture As Adapted The Normalization Of Black Women Sex Slavery As A Normality Having Many Of These Black Women Openly Show Sex Slavery As Normality In A Very Settle Way By Over Showing Black Women As Strippers On Black Hip Hop Videos Extra……….

      Racism Has Caused This And Many Black Are Looking Every Were To Find A Way Free Are Out. For More On The Real Reasons Why Blacks Can’t Find A Safe Un-Racist State Are City Please See And Visit

      http://www.EntertainersAgainstCorruptionMagazine.com

    6. Pingback: How Black Viewers Are Saving OWN

    7. Pingback: How Black Viewers Are Saving OWN | TheJusticeTeam

    8. People are so critical to call Oprah out about her loyalties, first of all Oprah had to do what she had to do to make it in her career, I beleive she did with integrity. You know as well as I do that you can’t count solely on ” black folks” to be loyall and supportive, however you can count on blacks to be critical and opinionated about what someone should do. I bet most of these critical blacks do not have a subscription to her mgazine. I’m black so I speak what I know.

    9. I feel used!!! Black people right here in America were not Oprahs concern until her ratings slipped!!! Period!!! You still have time to redeem yourself O!

    10. Pingback: Today’s Links | Nubian Stylez

    11. I will say this for us, you do have to appease white folks to get anything going on in the U.S. Some of our higher up people are now coming back to their people because they are learning that we will stick with them…I must admit, I watched OWN for the first year but it really did not have a lot of interesting shows, I just watched for OWN to get Nielsen ratings….Glad to know she is thinking of us with great programming….I have an idea for a great Self-Help show, I am just not sure how to present it to her…..Good Luck OWN, I am watching!!!

    12. It’s really about time. didn’t care for any of Oprah’s shows because she catered to a certain group of people with her show and now those people aren’t concerned about her network. She has finally realized/remembered where she came from. Sweetie Pie is the only show I watch but will watch any show by Tyler Perry no matter what station shows it.

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