‘Basketball Wives’ Loses Advertiser

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  • Anti-fan protests against VH1’s “Basketball Wives” are finally making headway with their campaigns.

    Summer’s Eve, a feminine products brand, will no longer advertise on the program, the protest campaigners proudly claim on Change.org. Before the week is out, a second sponsor could ditch the reality show as well.

    But the refusal to sponsor also includes Evelyn Lozada’s “Ev & Ocho.”

    “Basketball Wives” is also losing support from fans who claim to be worn out by the constant cat fighting and negative portrayal of black women.

    Ratings have dropped from 2 million viewers a few weeks ago to 1.75 million last week. That’s a 12.5 percent drop.

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