Diddy follows in second place after previously trailing behind Ye. The Bad Boy mogul reportedly has a net worth of $1 billion.

Take a look at 8 celebrity food and drink endorsements that we found quite tasty, from chocolate treats and soda to mezcal and McDonalds.

After making headlines earlier this month for interest in buying back his namesake clothing brand, Sean John, music mogul Diddy has officially won back the label following a bidding war that costed him a cool $7.5 million.

Diddy — call him "Love" if you can keep up with his ever-changing aka's — has put up a $3.5 million bid in hopes of getting full ownership of his Sean John label after its majority owner Global Brands Group filed for Chapter 11 bankruptcy this past summer.

As we've learned recently, the friendly atmosphere can still be competitive and fans are now debating a potential outcome between certified hitmakers Diddy AKA Love and Jermaine Dupri.

The Combs girls stole the show as they strutted their stuff down the runway at the high fashion event.

Gossip

There appears to be some truth behind recent rumors Diddy and rapper Yung Miami are dating after the City Girl seemingly posted and delete proof last night.

DL Hughley Show

Twitter jokingly has some reservations about Diddy starting a new R&B music label.

Gone Viral!

Shyne expressed his determination to change the mentality of Belize's older government officials and lead his country toward a brighter future.

Many people on social media were ready to call bluff on Diddy's latest storytime via Instagram, which detailed how waking up as a child and finding 15 roaches on his face inspired his current lavish lifestyle of fresh mango slices, a backyard infinity pool & more than a few rounds of Ciroc.

Diddy is sticking to his mantra “from me, to we”. He is launching a career development program to help the next generation of Black and Brown entertainment executives. As spotted on Deadline the founder of Bad Boy Entertainment is leading by example in terms of providing equity to people of color within the record industry. He […]