celebrity endorsements'

NEW YORK (AP) — Weight Watchers International climbed after it struck a deal with producer and recording artist DJ Khaled, who will represent the brand to millions of follows on Snapchat, Twitter, Instagram and Facebook. DJ Khaled, whose Rihanna-featuring “Wild Thoughts” was one of 2017’s biggest hits, “will document his experience and progress on the […]

Jay Z’s Roc Nation label is among a large group of investors that have thrown money at a Paris-based audio hardware startup – all in the name of superior sound. The company Devialet has raised a total of $106 million in funding toward its nearly decade-long effort to improve digital sound quality, reports Variety. Joining […]

Michael Strahan won’t be appearing in any more commercials for the foreseeable future. As part of his deal to join “Good Morning America” full-time, the former NFL star – who has shilled for such brands as Subway, Pizza Hut, Metamucil, Snickers, Dr. Pepper and Right Guard – will have to drop his endorsement deals, according […]

A fragrance company is suing Jay Z over allegations that he didn’t do nearly enough to promote his line of cologne with the company. Parlux Fragrances says it made a licensing agreement to use his name and image for the brand Gold Jay Z in 2013. Parlux says Jay was supposed to promote the brand […]

Muhammad Ali is back again! According to CNN Money, the former heavyweight champion signed a multi-year deal with lifestyle clothing maker Under Armour. Not only is Under Armour allowed to use Ali’s name for the brand, they will use historic video clips and his famous quotes. Under Armour released a statement about the deal with […]

NEW YORK (AP) — Rihanna says she’s thrilled to have had a decade-long career in music and she plans on celebrating the feat at some point this year. “Definitely a very big deal for me. You know, I can’t believe it’s 10 years already, but we definitely have to celebrate this year,” the singer said […]

Kelly Rowland is obviously in love with her new son, Titan. That’s one of the reason she’s partnered with detergent company Dreft to share her love of their products and the joy of new motherhood. “I am beyond excited to partner with Dreft as they introduce their new line of products. They are a staple […]

Now, stans of Jay Z and Mariah Carey can literally drink the Kool-Aid – only it’s not Kool-Aid. Jay Z and Mariah Carey-brand beverages are about to hit the market from the company Go ‘N Syde, run by music mogul Kevin Liles of KWL Enterprises. He’s hoping Carey’s “Butterfly” pink lemonade and Jay-Z’s “40/40″ Arnold […]