Jay Z and Mariah Carey-brand beverages are about to hit the market from the company Go ‘N Syde, run by music mogul Kevin Liles of KWL Enterprises. He’s hoping Carey’s “Butterfly” pink lemonade and Jay-Z’s “40/40″ Arnold Palmer-like drink will “disrupt the consumer package goods market.”
But these aren’t your average sodas, reports Billboard. At $1.99 a pop, each bottle comes with exclusive content via augmented reality technology — a “network,” as Liles calls it — to fans who download the company’s app and then scan the labels with their phones.
The beverages are currently available in select locations and moving at a pace of 1,000 bottles a week, according to Forbes. But soon that figure should jump considerably as they will be stocked soon at 7,500 Duane Reade and Walgreens stores around the country.
For the former Def Jam president and Warner Music executive VP who runs KWL Enterprises — which, as well as brand consulting, a philanthropic wing and more, includes a management company that oversees the careers of musicians, athletes and models including D’Angelo, Trey Songz, Estelle, Nelly, model Selita Ebanks, co-management of Ty Dolla $ign, and others — these drinks are just the beginning of what may be possible to leverage his expertise into the consumer goods market. Additionally, he is a partner with his former Warner colleagues Lyor Cohen and Todd Moscowitz in 300, an Atlantic-distributed label that’s seeking to work a new model in the music business.
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