LOS ANGELES (AP) — Singer Kanye West and Adidas are expanding their partnership that began almost two years ago with retail hubs for his Yeezy products and additional sportswear designs. The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand. Along with West, […]
Adidas is offering to help high schools nationwide drop Native American mascots. The athletic shoe and apparel maker said Thursday it will provide free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism. The German company also pledged to provide financial support to ensure the cost of changing is not […]
NEW YORK (AP) — NBA teams will no longer be outfitted by Adidas after the 2016-17 season, as the shoemaker and sports gear company said Monday it wouldn’t renew its partnership with the league. The league had already informed Adidas that it was opening the bidding for the next contract, according to a person familiar […]
The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…
There may not be a more unfiltered and passionate NBA player than Chicago Bulls standout point guard Derrick Rose. Hailing from the tough Englewood neighborhood, where many young Black men have perished due to gang violence, Rose remains a humble individual despite his lofty achievements. During an Adidas product launch that doubled as an inside […]
Stephanie Robinson joins TJMS to talk about the concept of black people hurting their ownselves with actions we decide to do. Whether it is fighting in clubs like Chris Brown and Drake or purchasing clothes like the shackle shoes even with the underlying racism.
I was worried about how this would turn out. A designer at Adidas, one who apparently believes quirkiness ought to supersede cultural sensitivity, designed a pair of sneakers – called JS Roundhouse – that feature bright orange shackles that snap around the wearer’s ankle. Shackles. As in slavery. Orange shackles. As in slavery and prison. […]
Just don’t buy it. Above or beyond that, you hardly need conjure up any additional paraphrased memories or comparisons of the classic, industry gold-standard Nike ad campaign of yesteryear to symbolize just how much heated rival Adidas has missed the mark with its latest blitz. Late Monday, the company still sought to justify the “handcuffs” […]
