Beyoncé and adidas have just announced the ending of their joint sportswear venture with IVY PARK, adding fuel to rumors of poor sales.

DJ Misses is here to tell you what’s trending on the timeline. Odell Beckham Jr. is suing Nike for more than $20 million, because he claims that the company didn’t honor what they had going on in their contract and their commitments. Back in 2007, Odell’s deal ended with Nike and he wanted to go […]

After flopping his adidas deal & being turned away by Sketchers, we look at a few sneaker brands that might just work with Kanye on YEEZY.

From Pyer Moss to DeBosé, take a look at these 5 Black-owned sneaker brands that are definitely worth spending your money on.

Life & Style

NEW YORK (AP) — Beyoncé has announced a new collaboration: a creative partnership with Adidas. The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas. The Grammy-winning superstar says in a statement that she and […]

Arts & Entertainment

Kanye West hasn’t gone completely gospel, as far as we know, but that didn’t keep him from delivering the word in song to the folks at Adidas. On Tuesday, the rapper/producer took over Adidas’ North American headquarters in Portland for a special edition of his Sunday Services he holds in LA. Here’s what Complex is reporting … The […]


Former Louisville and South Carolina player Brian Bowen II has sued Adidas and several associates caught up in the college basketball corruption scandal alleging federal racketing violations that cost him the chance to develop his game. Bowen’s lawsuit was filed Monday in U.S. District Court in South Carolina. It has asked for unspecified damages and […]

Entertainment News

Kanye West’s comments about slavery being a choice now threatens to jeopardize his partnership with Adidas. On Tuesday, the rapper said during a bizarre interview with TMZ: “When you hear about slavery for 400 years — for 400 years? That sounds like a choice. Like, you were there for 400 years and it’s all you […]

Top News

Adidas released a new ad for their Predator cleats, which features French soccer player Paul Pogba. The ad is Paul’s face with “Predator” at the bottom — there are no shoes in the ad. CNN commentator Angela Rye is calling out the ad for being irresponsible, writing on Instagram, “Do you understand that PREDATOR has […]

Life & Style

NEW YORK (AP) — Kanye West did something unusual as a fashion designer: He kept good time Wednesday to unveil his Yeezy Season 5 collection, including new bulky, thick-soled Boost runners, as he projected models onto a huge four-sided screen in a dark boxy space, then sent out some to walk the regular way. And […]

Arts & Entertainment

LOS ANGELES (AP) — Singer Kanye West and Adidas are expanding their partnership that began almost two years ago with retail hubs for his Yeezy products and additional sportswear designs. The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand. Along with West, […]

National News

Adidas is offering to help high schools nationwide drop Native American mascots. The athletic shoe and apparel maker said Thursday it will provide free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism. The German company also pledged to provide financial support to ensure the cost of changing is not […]