The Disney|ABC Television Group will air special programming across all of its TV and radio networks this week in support of its “Day of Giving” initiative to benefit victims of Hurricane Harvey, the company announced Wednesday.
The special programming launches tonight [Aug. 30] at 10 p.m. with an ABC News primetime special “City Underwater: Catastrophe in Houston” anchored live by George Stephanopoulos, reports Variety.
Following Thursday, on Disney-owned ABC, Freeform, Disney Channel, all ESPN platforms, A&E, History, Lifetime, ABC Radio, Radio Disney and across all network social platforms, there will be a call-to-action to donate to the American Red Cross, with those dollars targeted to benefit those most affected by the storm.
Viewers can contribute in three ways:
–Text HARVEY to 90999 to give a $10 donation to the Red Cross. Charges will appear on your wireless bill or be deducted from your prepaid balance. Must be 18+ years or have parental permission. Message & Data Rates May Apply. See redcross.org/m for full terms & details.
–Go to http://www.redcross.org/abc to make a donation of any amount.
–Call 1-855-999-GIVE. This number will bypass all the other menu options and direct your call to Hurricane Harvey relief.
The fundraising begins early Thursday, with “Good Morning America” reporting the latest developments in the aftermath and the storm’s progression at 7 a.m. ET/PT. At 8, “GMA” will air a telethon encouraging viewers to donate to the American Red Cross. The “GMA” team and special guests will be taking calls live until noon.
“With this ‘Day of Giving’ across all our networks and platforms, the men and women of Disney|ABC, ESPN and the A+E Networks are answering the call to stand up and support the communities hit hardest by Hurricane Harvey,” said Ben Sherwood, co-chairman of Disney Media Networks and president of Disney|ABC. “In 2012, we rallied to support relief efforts after Hurricane Sandy, helping raise more than $18 million dollars. Now, we stand alongside the residents of Texas and the Gulf states who are battling the floods and devastation of Harvey.”
Robert A. Iger, chairman and CEO of The Walt Disney Company, announced Tuesday that TWDC and KTRK-TV Houston are committing $1 million to the American Red Cross for hurricane relief efforts. In addition, eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar.
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