Shea Moisture Pulls Ad After Online Backlash

Apparently, Shea Moisture didn’t learn much from the Pepsi debacle. The company is pulling an ad after an online backlash over it, which seems to exclude the Black women that helped them become relevant.

SheaMoisture is CANCELLED pic.twitter.com/T4Dru1JgAq

— NANA JIBRIL 🌙🏳️‍🌈 (@girlswithtoys) April 24, 2017

Online commenters dragged the brand for an ad that focuses on a biracial appearing woman and two white women, all struggling with various hair issues. Black women were vocal about their disdain for the ad, prompting Shea Moisture to issue a statement and pull the ad.

So Black coint do matter #SheaMoisture #LessonsLearned #Blacktwitter https://t.co/ZnKTgr9wxF

— Queendem (@QueendemTweets) April 25, 2017

@Bobs_wifey @SheaMoisture where was the representation of KINKY BLACK HAIR in that ad? #SheaMoisture was originally made for kinky hair!

— Black Excellence (@MsChanel09) April 25, 2017

SheaMoisture knows they messed up, and are quickly course-correcting. But if it happens again, they'll be sorry @SheaMoisture #sheamoisture

— kbunny (@datgalfrommbta) April 25, 2017

PHOTO: Shea Moisture

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Black beauty brands , Black Hair , Black Women , Shea Moisture

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