Elle Canada Criticized For Calling Dashikis The "Newest It-Item"

‘Elle Canada’ Criticized For Calling Dashikis The ‘Newest It-Item’

So this happened. Again.

Following in the footsteps of other major magazines that culturally appropriated and claimed to discover (commonly known as Christopher Columbus-ing) Black fashions or styles, Elle Canada decided to hail the Dashiki as the newest it-item for summer.

Hey @ElleCanada is this a joke? We’ll borrow the hashtag- #mycultureisnotcouture pic.twitter.com/wJaXayGmsM

— Media Diversified (@WritersofColour) August 20, 2015

Needless to say, those who know the traditional tunic garment has been rocked by Africans and African-Americans for, well, forever, weren’t going to let Elle slide on this one.

So head ties and dashikis are new? Please tell me more. 😐

— Bink. (@DeLaBink) August 21, 2015

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This is so irritating. NOTHING about a dashiki is new. It’s been the “it-item” in African countries since forever https://t.co/4OoLuDmize

— Ugo ☀️ (@LOVEugonma) August 20, 2015

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We was rocking dashikis in church when our parents forced us to put them on during “Celebration Sunday”, chill

— Tunde (@SamoIsDead_) August 21, 2015

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This has to stop. Dashikis are NOT new. The new “it” item? 😑 pic.twitter.com/mR4fYhPg51

— Wonder Wilma (@dolafeSSe) August 20, 2015

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I notice Elle Canada deleted the tweet from last night saying dashikis are the new “in” fashion trend … for cultural appropriators

— David Larkins (@LarkinsWSun) August 20, 2015

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The tweet has since been deleted, but the magazine’s decision to run a piece that yet again erases Black culture will join a growing list of publications who have famously dubbed baby hairs, afros, and even cornrows as trendy or new.

SOURCE: Twitter | PHOTO CREDIT: Twitter