CLOSE
Leave a comment

crestHD

PLAY AUDIO

 

John Scarchilli, Scientific Communications Manager for Procter & Gamble’s Global Oral Care business talks to the Tom Joyner Morning Show about Crest’s HD new Pro-Health toothpaste that promises to whiten and freshen the breath.

“It’s a new two-step system designed for deep cleaning and teeth whitening,” he says. “Step 1 strips away plaque and helps reverse gingivitis and prevents cavities. Step one is all about getting your teeth as clean as possible and getting cavity benefits and gum health benefits. Step two is strictly formulated as a whitening benefit. It uses hydrogen peroxide which whitens and polishes your teeth.

Think along the lines of shampoo and conditioner. When you separate those things they do that job really well. When you do them back to back and put them in sequence the end result is great and its beyond what you can get from a single tube.”

All 3,000 passengers on the Fantastic Voyage received a sample on board.

Click the link above to hear the entire interview.

Like BlackAmericaWeb.com on Facebook. Follow us on Twitter.

Say Cheese! The Best Smiles In Hollywood
57 photos

Add Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s