John Scarchilli, Scientific Communications Manager for Procter & Gamble’s Global Oral Care business talks to the Tom Joyner Morning Show about Crest’s HD new Pro-Health toothpaste that promises to whiten and freshen the breath.
“It’s a new two-step system designed for deep cleaning and teeth whitening,” he says. “Step 1 strips away plaque and helps reverse gingivitis and prevents cavities. Step one is all about getting your teeth as clean as possible and getting cavity benefits and gum health benefits. Step two is strictly formulated as a whitening benefit. It uses hydrogen peroxide which whitens and polishes your teeth.
Think along the lines of shampoo and conditioner. When you separate those things they do that job really well. When you do them back to back and put them in sequence the end result is great and its beyond what you can get from a single tube.”
All 3,000 passengers on the Fantastic Voyage received a sample on board.
Click the link above to hear the entire interview.