Paramount really wants people to see Selma.
The studio announced Wednesday that director Ava DuVernay’s film about the civil rights march from Selma to Montgomery is getting another push in theaters, only this time there’s a two-for-one ticket offer at participating venues.
Selma will play in 702 theaters on Friday in honor of the 50th anniversary month of the march on March 7, 1964.
The special two-for-one ticket deal is for a limited time, according to Paramount.
Selma first opened in select theaters Christmas Day and has grossed $51.4 million to date. The movie won an Oscar and Golden Globe for Best Original Song for John Legend and Common’s “Glory.” It was also nominated for an Oscar and Globe for Best Picture.
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